The Ultimate SMS Marketing Guide: Strategies, Benefits, and Examples

  • May 27 2024
  • Impressive Marketing

Everyone reading this has something in common: you all own mobile phones. So do your prospective and current customers. With over 6.71 billion people already using mobile phones, it’s clear that this is one of the most effective ways to spread the word about your business. SMS marketing is here to stay, and with the right strategies, you can significantly enhance your digital marketing efforts.

In this article, we’ll delve into SMS marketing, covering its types, benefits, best practices, and examples of successful strategies to help you stay ahead of your competition.

What is SMS Marketing?

SMS marketing, also known as text marketing, is a form of mobile marketing that allows businesses to send text messages directly to customers and prospects. This involves using short message services (SMS) to send messages like promotional offers, discounts, appointment reminders, and shipping notifications. With a 98% average open rate—five times higher than email’s 20%—SMS marketing ensures your messages are seen. It also boasts a 9.18% click-through rate compared to email’s 2.5%, making it an effective way to reach your audience.


Types of SMS Marketing Campaigns

Promotional SMS Campaigns

Promotional SMS campaigns are designed to generate interest in products or services through discounts, coupons, and special offers. Everyone loves an incentive, and freebies have always been a great way to attract attention and drive traffic to your store. A compelling call to action (CTA) enhances this effect. For example, a message offering "20% off your next purchase! Show this text at checkout" can entice customers to visit your store or website.

Transactional SMS Campaigns

Transactional SMS campaigns are triggered by a customer’s action and provide time-sensitive information, such as appointment reminders, shipping notifications, or password resets. Due to their relevance and timeliness, they have a high open rate and drive conversions effectively. An example of a transactional SMS might be, "Your order #12345 has shipped! Track it here: [link]".

Conversational SMS Campaigns

Conversational SMS campaigns involve two-way interactions that mimic human conversations. Utilizing natural language processing, these campaigns blend automated and human responses for effective customer engagement and retention. For instance, a customer might text "HELP" to receive assistance with an order, and an automated system can respond with options to address their query, potentially involving a human agent if needed.


Benefits of SMS Marketing

Reach Customers Faster

With 95% of texts opened within three minutes, SMS is ideal for time-sensitive information. Whether it’s a flash sale or an urgent notification, SMS ensures your message reaches your audience almost instantly.

Increase Response Rates

Customers are 134% more likely to respond to an SMS than an email. This higher engagement rate can help keep your customers involved and open opportunities for further offers and interactions.

Complement Other Marketing Channels

SMS can enhance other marketing channels by providing timely reminders or alerts that support broader campaigns. For example, you could use SMS to remind customers about a social media contest or encourage them to read your latest email newsletter.

Build Customer Loyalty

Personalized messages and offers make customers feel valued, which increases their likelihood of returning to your business. For example, sending a birthday greeting with a special discount can make a customer feel appreciated and encourage them to make a purchase.

 Increase Revenue

SMS marketing is a powerful tool that not only drives traffic to your store or website but also prompts customers to finalize their purchases, ultimately boosting sales. For example, a well-crafted message like "Remember the items waiting in your cart! Complete your purchase now: [link]" can successfully recover abandoned carts and drive conversions.

SMS Marketing


Best Practices for SMS Marketing

Only Send Texts to Those Who Opted In

Ensure you have permission before sending texts by including an opt-in form on your website  and confirming subscriptions. This builds trust and ensures compliance with privacy regulations. For example, a clear opt-in message might be, "Text JOIN to 12345 to receive exclusive offers and updates. Reply STOP to unsubscribe."

Make It Easy to Opt-Out

Include a simple unsubscribe option in your messages to maintain customer trust. This could be as simple as replying “DND” or “UNSUBSCRIBE” to the text. For instance, "Reply STOP to opt-out" should be included at the end of your messages

 Identify Your Brand Early

Introduce your brand at the start of the message to ensure recipients know who is texting them. This builds instant recognition and trust. For example, start with "Hi from [Your Brand]!".

Keep Messages Short and Concise

Adhere to the 160-character limit for increased open rates and engagement. A concise message grabs attention and prompts action. For instance, try "Exclusive Flash Sale! Get 50% off all items today only at [Your Website]. Use code SALE50 for savings!"

Maintain a Consistent Strategy

Balance your messaging frequency to stay relevant without overwhelming subscribers. Too many messages can annoy customers, while too few can make them forget your brand. For example, sending weekly updates about new arrivals or monthly special offers can keep your audience engaged.

 Adhere to Privacy Laws

Comply with regulations like the Telephone Consumer Protection Act (TCPA) to avoid legal issues and protect consumer privacy. Ensure you have express written consent, always include your business name, provide clear terms and conditions, offer an opt-out option, and respect consumer privacy and rights. For instance, include a message like, "You are receiving this message because you opted in to [Your Brand]'s SMS alerts. Reply STOP to unsubscribe."


SMS Marketing Strategies with Examples

Welcome Messages

Send a simple “Thank you for subscribing!” to new subscribers, possibly including a coupon code to sweeten the deal. For example, "Welcome to [Your Brand]! Use code WELCOME10 for 10% off your first purchase."

New Product Announcements

Generate buzz for new releases by texting subscribers and including a link to your website. For instance, "Exciting news! Our new summer collection is now live. Check it out: [link]."

Abandoned Cart Reminders

Recover potential lost revenue by reminding customers about items left in their online shopping carts. An example message might be, "You left something behind! Complete your purchase now: [link]."

Back-in-Stock Alerts

Notify customers when out-of-stock items are available again, preventing missed opportunities. For example, "Good news! Your favorite item is back in stock. Order now: [link]."

 Customer Feedback Collection

Use SMS surveys to gather feedback quickly and easily. For instance, "We value your feedback! Please rate your recent purchase from 1 to 5."

Text-Based Customer Service

Provide customer service through text messages, saving time for both customers and your business. For example, "Need help with your order? Text HELP to speak with a representative."

 Product or Service Reviews

Gather reviews via SMS to improve your services and display positive feedback on your website and social media. An example might be, "How was your experience with us? Reply with your review and get 10% off your next order."

Event Promotion

Promote online and in-person events with SMS, including details and a CTA to encourage signups. For instance, "Join us for our summer sale event! RSVP here: [link]."

VIP Programs

Offer exclusive benefits to VIP customers to foster loyalty and repeat business. For example, "Join our VIP program for early access to sales and special discounts. Sign up here: [link]."


SMS Marketing Software to Consider


Attentive offers an intuitive platform for sending personalized messages and integrates well with email subscriber lists. It allows for targeted messaging to different segments of your audience, enhancing engagement and conversion rates.


SlickText provides core features like text message scheduling, two-way messaging, and detailed analytics. Its global API platform allows for seamless integration with your existing software, making it easy to incorporate into your marketing strategy.


Klaviyo is an omnichannel platform with advanced segmentation capabilities for targeted messaging. It supports automation and can be used in conjunction with other marketing channels to increase conversions.


Birdeye stands out for its easy integration with social media platforms, adding a visual element to your SMS campaigns. This makes it easy to spread your message across multiple platforms and engage with your audience more effectively.


Embrace SMS Marketing

Incorporating SMS marketing into your overall strategy can significantly enhance your reach and engagement. Experiment with different strategies to find what resonates most with your audience, whether it's discounts, customer service, or event promotions. By leveraging SMS marketing effectively, you can refine and strengthen your overall marketing efforts.


By following these best practices and utilizing the right tools, you can create compelling SMS marketing campaigns that drive results. Whether you’re looking to boost sales, increase engagement, or build customer loyalty, SMS marketing offers a powerful way to connect with your audience. Start experimenting today and watch your business grow.

Feel free to reach out to us to learn more about how our SMS marketing services can benefit your business. Whether you're aiming to increase sales, improve customer engagement, or enhance brand loyalty, we have a range of strategies and tools to help you achieve your goals. Our team is dedicated to providing personalized solutions that align with your unique business needs and objectives. Contact us today to discover the power of SMS marketing and take your marketing efforts to the next level.

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